Updated on: 06/09/2026
Table of Contents
1. Parties and contractual structure
These Terms govern the services provided by Agence Personnelle (trading as PRSNL), a French société par actions simplifiée (SAS) registered with the RCS of Paris under SIREN 981 830 466, share capital €1,000, with registered office at 9 rue des Colonnes, 75002 Paris, France (the "Company", "PRSNL", "we" or "us"), to the professional client identified in the applicable Order Form (the "Client" or "you"). The contract is composed, in decreasing order of priority, of: (i) the signed or electronically accepted Order Form, (ii) these Terms, (iii) the Appearance, Voice and Likeness Release, (iv) the AI Use Addendum, (v) any Social Account Access Authorization, and (vi) any studio rules or call sheet communicated by the Company.
2. Professional client only
The Services are offered only to professional clients acting for business purposes. The individual signing the Order Form represents that they have authority to bind the Client. Client is responsible for ensuring that the Services are compatible with its profession, industry rules, advertising rules, professional ethics and internal policies.
3. Services
The Services may include, as specified in the Order Form: personal brand positioning, editorial strategy, content ideation, script or hook preparation, one filming session, video editing, captioning, formatting, delivery of final digital videos, publication support, social media distribution support and performance review. Unless otherwise stated, the standard package provides twenty (20) short-form final videos produced from one filming session, or up to sixty (60) where the Multi-Hook option is selected. The exact number of final videos may depend on Client preparation, pace, speaking performance, session timing, available footage and editorial judgment.
4. Exclusions
The Services do not include paid media spend, public relations, legal review of Client statements, professional regulatory clearance, direct message management, customer support on behalf of Client, guaranteed views, guaranteed leads, guaranteed revenue, platform approval or any service not expressly listed in the Order Form.
5. Order, booking and onboarding
A booking becomes binding only when the Company has received: (i) the signed or electronically accepted Order Form, (ii) acceptance of these Terms, (iii) the first instalment of payment, and (iv) signed release documents. The Company may refuse or cancel a booking if Client activity, profile, claims, professional constraints or content risk is incompatible with the Services or exposes the Company to disproportionate legal, reputational, operational or platform risk.
6. Price, taxes and payment
Prices are stated in U.S. dollars unless otherwise indicated. All fees are exclusive of taxes; any taxes due are the responsibility of the party liable under applicable law and will be invoiced only where legally required. The Company may invoice from France and collect payment through Stripe or another payment provider. Unless the Order Form states otherwise, 50% of the fee is due on signature of the Order Form and the remaining 50% is due immediately after the filming session.
7. Billing information
Client shall provide an accurate legal name, billing address and entity type. The Company will invoice taxes only to the extent legally required and may provide customary documentation confirming its foreign status upon reasonable request. Client shall not withhold any amount from payments unless required by law; if withholding is required, Client shall notify the Company in advance and provide supporting documentation.
8. Cancellation, rescheduling and no-show
Filming slots and studio reservations are limited and may involve non-recoverable costs. Once a slot is confirmed, payments stated in the Order Form are non-refundable unless the Company cancels without offering a reasonable substitute. A Client may request one rescheduling subject to Company approval, studio availability and additional costs. Late arrival reduces available session time. If Client is more than thirty (30) minutes late, fails to attend, is not prepared, refuses to continue, or does not provide required approvals or accesses, the Services will be deemed performed to the extent possible and no refund, credit, new filming session or compensation will be owed.
9. Filming session rules
Client shall arrive on time, prepared, with approved wardrobe, speaking points, required guests, props and approvals. Client shall comply with studio rules, safety instructions, call sheet requirements and instructions of the creative team. Unless the Order Form provides otherwise, a filming session lasts approximately three and a half (3.5) hours and may be capped at four and a half (4.5) hours.
10. Client statements and compliance
Client is responsible for the truthfulness, legality and professional compliance of all statements made on camera or provided to the Company. The Company may refuse to film, edit, deliver or publish content it reasonably considers unlawful, misleading, defamatory, discriminatory, unsafe, platform-prohibited, professionally restricted or reputationally harmful.
11. Post-production, delivery and validation
Post-production may be performed remotely. Delivery dates are estimates unless the Order Form expressly states a binding deadline. Final videos are delivered digitally in formats selected by the Company for the agreed platforms. Raw footage, project files, prompts, editing files, intermediate files, unused takes and working documents are not included unless expressly agreed in the Order Form. Client is entitled to one (1) consolidated round of objective corrections per video, limited to factual errors, spelling, names, captions, pronunciation or technical defects. Subjective creative preferences, new messaging, change of offer, new hooks or additional versions may be billed separately.
12. Social accounts and publication support
If publication or social media support is included, Client authorizes the Company to access, schedule, publish, review analytics and manage agreed content on the social accounts listed in the Order Form or access authorization. The Company is not authorized to change account ownership, change passwords, modify account identity, run paid ads, answer private messages, bind Client to third-party contracts or add or remove administrators unless expressly authorized in writing.
13. Intellectual property and usage rights
The Company retains ownership of its methods, templates, concepts, workflows, scripts, prompts, editorial frameworks, production files, raw footage, unused takes, project files, know-how, technology, processes and all non-final materials. Subject to full payment, Client receives a worldwide, perpetual, royalty-free, non-exclusive license to use the final delivered videos for the Client's own business marketing on social media, the Client's website, newsletters, presentations and paid social ads, provided the final videos are not materially altered or used in a misleading context.
14. Restrictions
Client may not sell, sublicense, assign, distribute to third parties for their own use, use for another brand, use to train AI models, create synthetic replicas, materially alter, re-edit or recontextualize the final videos without the Company's prior written consent.
15. Appearance, voice, likeness and AI
Before filming, each person appearing or speaking in the content must sign the Appearance, Voice and Likeness Release or be covered by an equivalent written authorization acceptable to the Company. The Company may use AI-assisted tools for research, transcription, translation, script drafting, hook generation, captions, editing assistance, formatting, quality control and performance analysis. The Company will not create a synthetic voice clone, digital replica, avatar or train third-party or public AI models on the Client's likeness or voice without separate written opt-in.
16. Platforms and performance
The Company does not guarantee views, impressions, followers, engagement, leads, sales, revenue, ROI, platform approval or algorithmic placement. The Company is not responsible for platform moderation, account restrictions, shadow-banning, suspension, reach variation, algorithm changes or paid media performance.
17. Data and account security
Client remains controller of its social accounts and responsible for security, permissions, two-factor authentication and platform compliance. The Company will use commercially reasonable security practices and may process Client data through tools and subcontractors necessary to provide the Services.
18. Payment default and chargebacks
The Company may suspend production, delivery, usage rights, publication support or access if payment fails, is charged back, reversed or disputed. Any chargeback initiated without first notifying the Company and allowing a reasonable cure period constitutes a material breach. Client remains liable for all amounts due, chargeback fees, collection costs and reasonable legal costs.
19. Client indemnity
Client will indemnify and hold the Company harmless from claims, losses, damages, costs and expenses arising out of Client statements, Client materials, Client instructions, regulated or professional claims, Client failure to obtain permissions, or Client use of the final videos.
20. Limitation of liability
To the maximum extent permitted by law, the Company's liability is limited to direct damages actually proven and capped at the fees paid by Client for the affected Services. The Company is not liable for indirect, incidental, consequential, reputational, loss-of-profit, loss-of-opportunity, punitive or special damages.
21. Confidentiality
Each party will keep non-public business, financial, strategic, technical and creative information confidential for five (5) years after the Services, except where disclosure is required by law, court order, regulator, professional adviser or to enforce rights.
22. Force majeure
The Company is not responsible for delay or failure caused by events beyond reasonable control, including travel disruption, illness, studio failure, power outage, platform outage, weather, strikes, government action or safety issue.
23. Governing law and venue
These Terms are governed by French law. The competent courts of Paris have exclusive jurisdiction, save that mandatory laws of the place of filming may apply where legally required.
24. Miscellaneous
No waiver is effective unless in writing. If any provision is unenforceable, the remainder remains in effect. Client may not assign this contract without written consent. The Company may use subcontractors while remaining responsible for performance under the contract, subject to these Terms.